February 10th, 2010 by Caryl Felicetta
Misspelling is a pet peeve of mine. Sure, I’m as guilty of creating spelling errors as often as the next person – maybe more. But when push comes to shove, I know that in most instances – especially in the day of 140 character messages – we have one shot. And with call to action, that shot is truly critical. So I better look twice, or three times, at the message for misspellings and context.
Take this site for example:
Seems like they’re inviting the Guidos and Guidettes from Jersey Shore (the TV show, that is). Or simply a translation process gone bad? (The site seems riddled with typos.)
Sometimes misspellings may be in headlines or artwork.
At least they were consistent on this site – the Title tag uses “Acommodations”, too. While in this case it’s not a call to action, it is a missed detail - it’s what I came to the site to see. Does that mean they might miss an important detail about my reservation? It’s an error that can alter my perception of their services.
And take the headline of this post, for instance…Looks funny doesn’t it? Yes, it’s intentional, just to prove a point. Things can go wrong with technology. A spell checker might be turned off or ignored (they can be annoying). Or it might be missed in the art creation or development process, where spell checking is likely non-existent.
As Internet Marketing consultants, that means we have to be even more vigilant, ensuring we read, test and review thoroughly. Because we have typically just one chance to connect; to set the proper tone; to create or alter perception. A letter or word out of place can totally blow that chance.
Seems pretty basic, right?
Posted in Conversion, General Marketing, Internet Marketing | No Comments »
January 19th, 2010 by Rachel Witte
In wake of the recent disaster in Haiti, it’s become evident what a powerful resource social media sites can be in rallying the humanitarian spirit inherent in us all. Organizations like The American Red Cross and Partner In Health have raised money through the efforts of Facebook Causes. Similarly, Oxfam America’s Facebook Fan Page has already raised over $33,000. Fugees singer Wyclef Jean, who is originally from Haiti, utilized his Twitter account to raise relief efforts for his country. He also created a multi-faceted online effort with his website, Yele Haiti.
There’s no doubt how amazing it has been to see how humanitarian spirit has become infectious through the use of a plethora of social networking sites. Still, as Ben Parr wrote on CNN’s Tech blog today, social media is undoubtedly a resourceful tool, but it is the efforts of the people, themselves, that truly make a difference in situations like these.
What kind of relief efforts have you seen on social media sites?
[Sources: PC Mag]
Posted in Blog Marketing, Social Media, Trends | No Comments »
September 9th, 2009 by admin
Leverage the Power of Facebook…Get More Followers on Twitter…Influence More People on YouTube!
Too many people jump on the social media bandwagon and instantly barrage you with sales messages, and advertisements. They think that Twitter and Facebook are advertising platforms, they’re NOT! They are a place where people go to make connections and find like-minded people – ultimately, to build relationships with those people. Read more >>
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September 1st, 2009 by Larry Bailin
“Knowledge is power” is an adage that has been instilled in us since birth. But, is there such a thing as too much knowledge? Back when times were simpler, televisions only had thirteen channels, local calls required a mere seven digits and only mind-readers were privy to the innermost thoughts of others. You could never have access to too much knowledge. In the age of tweets, knowledge is an abundant commodity. Free-flowing tweets on Twitter, blog posts, podcasts, social bookmarking and Facebook updates have led to a deluge of useful and useless knowledge merged together into an enormous ever-evolving amorphous lump of information. Read more >>
Posted in Internet Marketing, Social Media, Trends | 1 Comment »
August 7th, 2009 by Dan Beldowicz
This is a story of how the Social Media Golden Triangle can completely transform the way you communicate with your clients and customers and your business. We all know that economic times have changed. You have been hearing about Social Media, Social Networking, Viral Video and many other social media outlets that you wish you could leverage and turn into business. Read more >>
Posted in Internet Marketing | 1 Comment »
