This is the first time he is speaking out in the media and also the first video podcast launched from Single Throw’s new podcast marketing platform, TIMBRE media.

The podcast is available in video and audio formats from their new podcast portal Prosource Muscle Vision.

Listen to Ronnie as he is engaged by Rapp’s sportscaster style and talks about the loss, a planned comeback and his training regimen. “It’s nothing but a peanut…”

Watch Here

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At a recent BtoB NetMarketing breakfast (note: a highly recommended event!), one topic that came back to life was site “stickiness.” Yes it sounds messy, and it can be just that if the intentions of stickiness are misplaced.

Stickiness is essentially your site’s ability to retain viewers. That can mean their average visit at the site is longer (lasting several minutes to hours); or they are viewing more pages of the site (which can also increase their time at the site); or they simply return often and regularly.

These are all good things and often difficult to achieve. However, several different delivery methods have emerged, such as blogs, podcasts and email marketing. Each of these can help a viewer to obtain the information they are looking for and make it easy for them to come back for more.

The biggest issue with stickiness is content. You need to ensure that you have carefully planned and executed a content strategy to ensure you give viewers a reason to come to the site – and then come back for more.

Read more about this topic here.

This week, AOL breached users’ rights of privacy by releasing data on over 650,000 user search habits during the past 6 months. Sure, this type of data is culled by the search properties all the time. Yet never has this data been posted publicly in one of the biggest blunders recorded by traditional media moguls like the New York Times and has set the blog world to wear down their keyboards.

AOL was attempting to provide search data from random users for the “research community”. The data comes from searches done within the AOL client from March through May of this year. They felt that the users were protected as they were “anonymized,” as AOL puts it, by replacing their screen name with a number.

While you can still get the data online, we felt that it makes no sense at this point to further perpetuate this blunder by linking here. Unfortunately, AOL’s attempts at anonymity were pedestrian at best. The data not only provides search phrase, but also the search request time, dates and the site they landed on as a result.

While it’s the kind of marketing information we drool for, it certainly is not the way to obtain it. And unfortunately, since the users are totally unsuspecting that their privacy is about to be violated, searches using credit card numbers, social security numbers and other sensitive data is also included.

In a story released by the Times on August 9th, we meet AOL user No. 4417749, known to her friends as Thelma Arnold, a 62-year-old widow who lives in Lilburn, GA. The article clearly shows the ability to track a person’s identity simply by a little CSI work on their search habits.

What was AOL thinking??? And what will Google say, especially since holding their grounds against the DOJ??? We’ll wait and see…

Once again, Single Throw’s Caryl Felicetta looks at search marketing and search results giving her own spin of a “perfect world” in SERPs.

Felicetta notes how many results simply do not provide what searchers need.

How many of you are frustrated when you are trying to find a new vendor, or a new product, and you instead are fooled by spammy link farms, or simply sites that do not really suit your needs?

Organic search results – those that are indexed by the search engine spider, then run through a series of formulas, or algorithms – are generated by content found on a site, as well as Title and META tags. By including the content searchers are looking for, you are serving on of the formulas requirements: relevancy.

Relevancy is the key to generating qualified leads, bringing you that much closer to the sale. It is the connection made between you and the searcher. If that connection is not made, or broken, you will likely lose the sale.

Understanding the basics of relevancy and customer need combined with tailoring our sites and messages can help to improve the quality of search results – and business! I know it’s not like saving the Earth, or global warming, but it’s a start to making information, communication, and maybe even the economy, better.

Read more here.

Believe it or not, there are still companies out there that do not see the Internet as a qualified advertising or marketing medium. With all of the press on search engines, banner advertising, and even phishing, you would think that everyone would be beyond the glass wall that still makes it an “us” and “them” game. There’s more tangible evidence – outside of the success that brick and mortar and online only plays – that may help sway those that still do not look at Internet marketing seriously.

Read more…