Contact points are key to business

Godin had a good example today of how NOT to do business. Well worth sharing a second post today.

It’s a quick read, check it out.

We tell our customers all the time that every contact point is key. While they may have minimum sales on this site, there’s better ways of telling a customer. Customers should know that before they shop. At minimum, they certainly should be told nicely at purchase time.

Essentially this company has made a business decision that $12.95 is the minimum worthwhile purchase for them. That’s a shame. There’s lots of other sites out there willing to sell the same without asking them to fill their basket. eBay has tons of them.

I wonder how many others went and tried this out. They’ll likely have more abandoned carts today then they’ve ever had. Or maybe not.

Technorati Tags: internet marketing, search engine marketing, marketing, sales lead generation

This entry was posted on Friday, March 17th, 2006 at 11:55 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.