If Starbucks can help movies and music, it’s a natural progression to hop into the online industry. And what better way to do it than start cross-promoting a search engine?

With the search engine wars now heating up big time, this could be an interesting, and possible, scenario.

Read more here…

Technorati Tags: internet marketing, search engine marketing, marketing, sales lead generation

CNN reported today that Microsoft is looking to acquire a major portion of Google’s top rival Yahoo!.

Microsoft’s efforts to grow in the search area has created little to no impact, particularly evidenced in recent reports of search engine usage by ComScore. Google maintains a strong hold of searches at over 42%, while Yahoo! and MSN searches garner 28% and 13% respectively.

To make things more interesting, IAC’s recent purchase of Ask.com means they need to make a name for themselves. With less than 6% of searches being conducted on the site noted in this same report, they have a ways to go.

So what does this mean for the users? Less to choose from, for one. It also means the race to be number one is heating up again.

Technorati Tags: internet marketing, search engine marketing, marketing, sales lead generation