Recession Obsession: 4 Things You Can Do RIGHT NOW to Positively Impact Your Bottom Line

I don’t know about you, but I’m getting pretty tired of all the doom and gloom in the news. Recession. Inflation. Stagflation. Is it time to crawl under a rock and hide…just let your business wither away?

Of course not! It’s time to step up your game.

We are all guilty of riding the big bubble and now have to find a way to sail through a “correction” as the industry pundits call it. So how do we not only survive this wave, but grow and prosper? Here’s 4 things you can do to jump start the ride…

1. Dust off your “UVP” – Your Unique Value Proposition, sometimes called Unique Selling Position, is where all your marketing and messaging starts from. It’s how you differentiate yourself or company from your competition. If you can’t tell the difference, your customer won’t be able to either.
2. Market Where Your Customers Are – Seems simple enough. But where are your customers? I can pretty much guarantee in this day and age they are ONLINE! If your website is still the one your extremely smart and talented nephew that had a computer and Frontpage built for you, it’s time to make a change. Your website IS MARKETING and likely viewed by more customers and prospects than your Yellow Page ad or that ad you ran in a business journal once or twice last year. It’s time to put together a comprehensive marketing solution that includes Internet Marketing and social media marketing along with traditional marketing and branding.
3. Clean Out Your Sock Drawer – What? You mean procrastinate? NOOOOoooo. I mean look at what you have, what works and what doesn’t. Those fuzzy argyle socks you bought a few years ago really don’t go with your business suit. And those socks with the holes in the toes, you were going to sew up the holes? If you haven’t done it already, you won’t. They’re taking up space. Get rid of them. Stick with what works and make room for new ideas, or even new staff members.
4. Learn and Train – Now’s the time to improve your skills. Attend a sales training or marketing seminar. Read a few business, sales, or marketing books. There’s plenty of old concepts you’ve yet to master, and certainly new ones waiting in the wings.

If I were adding a fifth item it would be stop wasting time. The 4 items above are Business 101. If you haven’t considered them, you’re already behind. But the good news is you can always start today and play catch up. So what are you waiting for?

-C

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This entry was posted on Tuesday, July 22nd, 2008 at 10:05 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.