As a marketing author I tend to be hyper-aware of the marketing surrounding me. From the minute I entered Giants stadium my mind switched to overload. Talk about marketing noise! Everything is sponsored from the tickets to the garbage cans. If they can squeeze someone’s logo on it they will.
Easily there were hundreds of sponsor companies marketing throughout the stadium, so why can I only remember two? Read more…
This unusual security hole in IE has exposed millions of users the have their computers hijacked, allowing the hackers the ability to steer their victims to infected Web sites. This flaw in Internet Explorer’s programming code is rare and extremely dangerous in that users do not have to download anything for their computers to get infected.
As many as 10,000 sites have been compromised since last week. Criminals have loaded malicious code onto those sites that automatically infect visitors’ machines if they are using Internet Explorer.
Currently, Microsoft is suggesting a complicated series of workarounds to avert the hacker’s code and plans to have a security update available today. In the meantime security experts suggest switching to an alternative browser for Windows such as Firefox or Google Chrome until Microsoft releases a patch for the vulnerability.
*Update: The security patch has been released. You can learn more here.
Security fixes for Microsoft’s browser software are rare outside of its regular monthly updates. Previous fixes were last issued in October, and then a year and half before that.
For more information see Microsoft Security Advisory (961051)
Why are Online Video Contests becoming increasing popular with Corporate Marketers?
Online Video Contests are by far less costly and much more effective than traditional forms of advertising. Have you noticed the rapid decrease in traditional ad revenues?
Online Video Contests provide huge and valuable Feedback in the form of user comments, and ease of tracking from viewers.
The online viewing audience decides if your content is viral, and spreads to e-mails, newsletters, blogs and other online sites.
A successful Online Video Contest spreads quickly to Online Video Sites like YouTube, Myspace Trailer Park, and social networking sites like Facebook, Myspace, and many others.
Online Video Contest are extremely measureable, and clearly your quantity and quality of online viewers will let you know if your message is working.
YouTube is by far the king of online video sites. Lee Gomes from the Wall Street Journal recently reported on some fascinating You Tube Data.
In a single month the number of videos on the site grew 20% to 6.1 million
YouTube has some 45 terabytes of videos
Video views reached 1.73 billion
70% of YouTube’s registered users are American, roughly 50% are under 20
The total time people spent watching YouTube last year is 9,305 years
WOW!!!! Now it is clear why big and small companies alike are using Video Contest as a powerful marketing tool. Here are a few examples of YouTube Contest.
Acer - Enter the Aspire One Video Contest today and have your movie uploaded to YouTube for judging by the entire world!
Johnson & Johnson - Submit Video on how you share traditions with baby on thanksgiving
Kraft Video Cooking Challenge - Ten cooking superstars will earn $1,000 each
Google Video Contest or go to YouTube and select from the hundreds of thousands of other video contest available.
Video Contest Web Sites should have certain information available. Let’s use the Acer Aspire One Video Contest as an example:
Ok, now have some fun with Online Video Contest, enter some, and best of luck on winning some great prizes. If you are a Facebook or MySpace member, look up my groups called YOU TUBE CONTEST
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