As a marketing author I tend to be hyper-aware of the marketing surrounding me. From the minute I entered Giants stadium my mind switched to overload. Talk about marketing noise! Everything is sponsored from the tickets to the garbage cans.  If they can squeeze someone’s logo on it they will.

Easily there were hundreds of sponsor companies marketing throughout the stadium, so why can I only remember two?  Read more…

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This entry was posted on Wednesday, December 31st, 2008 at 12:12 pm and is filed under General Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.