Attracting Customers the New Old Fashioned Way.

As I sit here preparing to write another article outlining the fall of the local Yellow Page directory, a call comes into my office and is routed to one of our Internet marketing consultants. The caller is interested in learning more about our Internet marketing services. Potential leads calling my office is a fairly common occurrence, what’s uncommon about this particular caller is the way in which he found us - the local Yellow Pages. Talk about timing, I didn’t even realize we were in the Yellow Pages!

So, does this change my opinion of the big yellow lug? No.

The Yellow Page directory is a paper dinosaur and not long for this world. Yes, we did get a lead from it today, one lead, not a very good one and the first lead from the yellow book in seven years!

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This entry was posted on Tuesday, February 24th, 2009 at 10:24 am and is filed under Conversion, General Marketing, Internet Marketing, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.