Archive for June, 2009

The 7 Perils of Pay-Per-Click Companies

June 24th, 2009 by Dan Beldowicz

Recently I have been meeting with a lot of companies about Pay-Per-Click (PPC) Marketing, and none of them seem to be happy with their PPC provider.. I have heard of and seen atrocious campaign management, lack of thought put into phrase selection and too many PPC campaigns sending a potential customer to the homepage of a website.

Here are some of the most frequent complaints and warning signs you should be aware of when considering a PPC provider or reviewing your current PPC provider. Read More >>

Microsoft’s new intuitive search engine “bing”

June 1st, 2009 by Cathy Millet

Microsoft took a new approach to search - enter “bing”. Bing introduces a powerful set of intuitive tools on top of their search service and call it a “decision engine” which they claim will help consumers make smarter purchasing decisions. Apple co-founder Steve Wozniak raves about Microsoft’s New Search Engine view here