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The 7 Perils of Pay-Per-Click Companies

June 24th, 2009 by Dan Beldowicz

Recently I have been meeting with a lot of companies about Pay-Per-Click (PPC) Marketing, and none of them seem to be happy with their PPC provider.. I have heard of and seen atrocious campaign management, lack of thought put into phrase selection and too many PPC campaigns sending a potential customer to the homepage of a website.

Here are some of the most frequent complaints and warning signs you should be aware of when considering a PPC provider or reviewing your current PPC provider. Read More >>

2 Responses to “The 7 Perils of Pay-Per-Click Companies”

  1. Caryl Says:

    Down with pretty PPC pie charts! :)

  2. Patrice Says:

    Thanks for the reminder. This is a very valuable information eventhough I am not into pay per click yet.

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