I’m sure everyone reading this blog are on some sort of social networking site whether it be the ever-so-popular Facebook, Twitter, LinkedIn, etc.  However, the real question is whether your business is on social media platforms?  Both large and small businesses should have a presence on social media.  Even if you are not an expert on social networking there are a lot of tools out there (like this blog!) that can help you!  Here is a great article from Mashable that gives you 8 essential tips on how to relate and communicate via social networking.

“Since the evolution of communicating online and the formations of social networks, many businesses have shut down the access from their locations. Some might say it is due to the prevention of wasting time and improving time management. Others might be weary of hackers or phishing scams that could possibly be associated with the social networks. Regardless of the reason, blocking access to social sites is hurting your business.

Why It is Important to Establish your Business Online

You need to begin branding your name. Branding is a way to reach various audiences and demographics that may be interested in what you have to sell. Firstly, you must remember that they are people, not customers. Establishing your name on social networks will already alert your fans of who you are and since the various social sites provide places such as info tabs, bios, hours of operation and more, there is no urgency to then turn your social networks into a constant feed of what it is you do. Just make sure that you have filled out all the information areas that each social network provides and those keywords will help people find you online. More importantly, in order for them to find you, you must exist and you must be active.

Why it is Important to Maintain your Social Networks

Many businesses think that if they have the links out there then people will come. This is not only wrong but can hurt your business. Yes, having Social links with your business’s name on them will have your name stretched across the internet and of course people will be able to find you. However, once they do and all they see are empty shells of what they thought would be a community, they will be disappointed and move on. People aren’t impressed with ghost accounts; they want interaction, knowledgeable information, and life breathing from these sites.”

To read the rest of this article click here.

Share This Post!

This entry was posted on Monday, August 23rd, 2010 at 12:42 pm and is filed under Internet Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.