Endust and Their 360° Marketing Solution

Times have changed. The marketing schemas of the past daily fall short against the onslaught of attention grabbing social media sites, extensive search engine results, and the pure cynicism of most consumers today. How is a product to stand out? The trick, it seems, is to become a brand.

A brand has power. A brand wields customer loyalty and trust and serves as a resource. A brand is marketable. But how do you become a brand? How do you market so that your marketing claims are more than unfounded statements about being the best? How do you turn these claims into the deeply staked tenants that are your policies, your products, and your brand? It’s even harder than it sounds.

There are two obstacles in marketing today—you must get the customer’s attention, and you must overcome the ever imminent dismissal. Nobody wants to listen to your marketing spiel—you can stand for as long as you’d like in the town square soap boxing, but nobody will hear you. Even more difficult—rarely do those who do hear your words believe what you’re saying. Getting the word out about your product feels hopeless in today’s mass marketing world.

Never fear! There are people who have stood where you’re standing now, who have looked out into that blank crowd of apathetic faces as you are doing now, and who have pushed and prodded, screamed and wailed, and tried all manners of attention getting devices until they found the ones that worked. And now—they offer their findings to you.

Endust, a Sara Lee brand purchased by Nakoma Products LLC, was in a tough spot. (This may sound familiar.) They had a new and exciting product, Endust Free, a hypoallergenic cleaning spray. They truly believed in it, they fully backed it, but they couldn’t seem to get the word out about it.

A few years ago, they hired Single Throw Internet Marketing to improve their online presence. Using advanced Search Engine Optimization techniques, Single Throw^SM increased website visits by 300% in three months and increased time spent on the Endust page by over four minutes. Impressed by their success in the past, Endust once more turned to Single Throw to give their product, Endust Free, a leg up in a tough market.

For the full case study click here.

Numbers for the Key Software website show great success

Wall, NJ—August 28, 2011—The numbers for the Key Software website, launched in February, show a great deal of success for the software company. Key Software provides dispatch management and tracking software to courier and logistics businesses. The Internet Marketing Consultants at Single Throw^SM developed a new website for Key Software and also solidified the customer facing brand. They carried this brand through all development stages, including website content, materials, and imagery.

The website, developed and designed by Single Throw to give Key Software an up-to-date and modern look, has proven successful so far. It shows up on the first page of results for all major search engines and is currently the fourth result on Google for target phrases. During its debut month, the Key Software site had an increase of over 1000% for monthly visitors. Additionally, and more importantly, targeted key phrases are pulling more visitors to the site than previously, which means that leads, not just traffic, are being generated.

For the full press release click here.

A number of businesses are on the fence about implementing social media into their internet marketing strategy, this Soshable article provides those businesses with 10 ways to put social media to work for your business and how to do it successfully. For more internet marketing advice please feel free to contact us!

Source: Soshable

Social media has emerged as the trendy marketing tool of the last few years. More and more, businesses are using it to promote their products in ways that combine the broadcasting potential of television and radio and combine it with the conversational messaging of word-of-mouth marketing. And yet many still have trouble integrating the day-to-day affairs of running a business with the networking in social media.

It sounds odd, but social media is the enigma that works much better in reverse. Unlike other forms of promotions, it’s something that requires constant interaction to be effective. You can shoot a television ad and have it run for months. You can have your site optimized for search and let an SEO firm continue to build links without your own attention paid to it. You can build banner ads, record radio spots, and have print ads built, all of which do not require daily activity.

Social media is the rebel. It must be nurtured. The best way to do so is to combine activities and make it an essential activity on a daily basis. To do so, you must have some structure about what you’re wanting to do and how you want to do it. Checking your Facebook page daily is not enough.

Every day for the next 10, we will be expanding on individual items in the list. First, the overview:

Search for Opportunities

People display their needs and desires publicly on Twitter and Facebook every day. If they’re going to post on their Twitter feed that they “need a new car” and you’re a car dealer, shouldn’t you be paying attention to your local area?

Thank Your Customers By Name

Businesses that cater to a handful of customers a day can thank just about everyone. Those who deal with masses of customers such as restaurants will need to get a little more creative. Either way, you should be doing it and it takes no time at all to do so.

For the full article click here.

Internet marketing is an extremely popular way to promote your business, especially using social media. Some business who don’t have an internet marketing strategy or are new to the social media world struggle to get started. Social media success doesn’t happen over night it is a long term commitment, this article provides a few great tips to help your social media accounts get seen.

Source: HubSpot Blog

I can’t even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that they’re impossible to find! If social media is supposed to make it easy for your fans, prospects, and customers to connect with you, shouldn’t it be easy for them to find you there in the first place? And a lot of times, it isn’t because the particular subject doesn’t have social media accounts set up. It’s simply because they’re not promoting the presence they have!

Once you’ve created your social media accounts and optimized your profiles, the next step is to promote them and increase your reach. Don’t miss out on these 5 simple places to promote your presence. It’s as simple as adding social media follow links and buttons, but you’d be surprised how often this low-hanging fruit gets neglected…

5 Places to Promote Your Social Media Presence

1. On Your Blog: Considering it’s such a hub for new activity and fresh content for many websites, your blog is often the first place people will look to see if you’re on social networks like Facebook, Twitter, LinkedIn, etc. Add easy-to-find follow buttons to the sidebar of your blog. If you don’t have a business blog but still maintain a social media presence, consider adding these follow buttons to your homepage instead.

2. On Your “About Us” Page: The “About Us” page on your website is another logical place to promote your presence. Frequently visited by new site visitors and often a destination page for media professionals and bloggers looking for more information about your company, products, and services, your website’s “About Us” page is an obvious choice for the promotion of your social presence.

3. In Your Emails: These days, email and social media should go hand in hand. Include small follow buttons or links in the footer of your email sends to encourage email recipients to connect with you in social media.

For the full article click here.

Single Throw Internet Marketing announces the launch of the new Holman Infiniti site, complete with the Single Throw^SM exclusive Dealer Content Management System

Wall, NJ—August 18, 2011—The brand new Holman Infiniti site, www.holmaninfiti.com, has launched. Holman Infiniti chose to use Single Throw after another dealer in the Holman Auto Group received successful results with their car dealer website and Internet marketing.

Replete with all the trimmings, the Holman Infiniti’s new auto dealer website has been fully search engine optimized, redesigned, and outfitted with all the latest technology, including Single Throw’s latest version of their groundbreaking Dealer Content Management System.

For the full press release, click here.