WordPress is one of the most popular platforms for hosting blogs in the U.S. today.
According to the company, over 342 million people view more than 2.5 billion WordPress-based pages each month!
Creating a WordPress blog for your business can be a great marketing tool for connecting with your customers; big businesses including NBC Sports, UPS, and CNN all use WordPress sites to communicate with users. And while the platform is fairly user-friendly, the real challenge is attracting (and maintaining) an audience.
So how do you stand out in a sea of online competition?
WordPress already boasts an ‘SEO Pack’ to help you optimize your site for search engines like Google, Yahoo, and Bing. But since everyone else with a WordPress site has access to this tool too, you’ve got to be a little more creative to stay above the fold.
There are hundreds of ‘add-ons’ or ‘plug-ins’ that you can download to improve the performance, layout, and ranking of your WordPress site. Here’s a few plug-ins designed to drive more traffic to your site, and convert new visitors into loyal followers:
Breadcrumbs – Help users easily navigate through hundreds of pages of content.
Sociable – Encourage readers to share your content via social media.
The Slide – Suggest related content within your site with this ‘sliding’ widget.