Tomorrow is the big day for Facebook. The social networking giant is going public! Starting Friday, “FB” will be on the floor of Nasdaq at $38 per share. For months there has been speculation about how Facebook will fare in their Initial Public Offering. Some are worried that Facebook will have the same “luck” as Groupon, who’s IPO was less than satisfactory. We don’t know that yet though. What we do know is that Facebook is the number one social network in the US and there are 188 million active monthly users in the US & Canada alone. Facebook has recently acquired photo sharing start-up Instagram for a cool 1 billion and is partnered with the largest provider of social game services, Zynga. For Facebook, the move into mobile is a crucial one as more and more Facebook users are bypassing the desktop and heading straight for their iOS or Android device.

You may be wondering what the Facebook IPO will mean for users. And for good reason. Monetizing Facebook wasn’t going to last forever, at least, not just on the desktop. Facebook has admitted its mobile platform hasn’t been great and, with the impending IPO, Zuckerberg and team have said they will focus more on mobile once they are public. That means mobile ads, something Facebook users have never seen before.

We may not know exactly what will happen tomorrow, but we know one thing is for sure: Facebook is a force to be reckoned with. They are a strong force in the start-up social world and have been an inspiration to many young technological professionals. If all goes well tomorrow, they will be the largest tech IPO in history. Good Luck Facebook!

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This entry was posted on Thursday, May 17th, 2012 at 5:10 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.