Author Archive

Learn about marketing, help yourself, help another

November 13th, 2007 by Elayne Attara

Larry Bailin, Single Throw’s CEO extraordinaire, and author of the popular marketing blog, ConnectedCustomers.net, is proud to announce the long-awaited national launch of his new book “Mommy, Where Do Customers Come From?” which takes a look at marketing from a whole ‘nother viewpoint. “Yes, there really can be a different marketing book, Virginia!”

To celebrate the launch and share some of the “love,” a charity event has been created. All proceeds from the sales through Amazon.com on the day of the launch, Thursday, November 15th, will go to the following 4 charities:

The American Heart Association
Michael J. Fox Foundation for Parkinson’s Research
Special Olympics
The American Cancer Society

So on Thursday, November 15th, go to Amazon.com and purchase the book! Let us know what you think, too! (So far the reviews have bee GREAT!)

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Mr Olympia Ronnie Coleman makes his first public interview on Single Throw’s new Podcasting platform

November 7th, 2006 by Elayne Attara
Ronnie Coleman spoke with Evan Rapp from Epicenter Media, about losing his title and his planned comeback, in a podcast produced for Prosource by Single Throw.

This is the first time he is speaking out in the media and also the first video podcast launched from Single Throw’s new podcast marketing platform, TIMBRE media.

The podcast is available in video and audio formats from their new podcast portal Prosource Muscle Vision.

Listen to Ronnie as he is engaged by Rapp’s sportscaster style and talks about the loss, a planned comeback and his training regimen. “It’s nothing but a peanut…”

See it now!

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Qualifying the Internet as Marketing Tool

June 2nd, 2006 by Elayne Attara
An interesting article regarding qualifying the Internet as a successful marketing tool from Single Throw’s Caryl Felicetta as posted at ReveNews.com.

Believe it or not, there are still companies out there that do not see the Internet as a qualified advertising or marketing medium. With all of the press on search engines, banner advertising, and even phishing, you would think that everyone would be beyond the glass wall that still makes it an “us” and “them” game. There’s more tangible evidence - outside of the success that brick and mortar and online only plays - that may help sway those that still do not look at Internet marketing seriously.

Read more…


Getting to Know Google

June 1st, 2006 by Elayne Attara

ECommerce Guide has provided a great cheat sheet on Google’s services. It’s not just a search engine anymore!

Find out about special searches, maps, Froogle, blogs and more!

Click here for the whole scoop.


What if Starbucks promoted a search engine?

May 4th, 2006 by Elayne Attara
If Starbucks can help movies and music, it’s a natural progression to hop into the online industry. And what better way to do it than start cross-promoting a search engine?

With the search engine wars now heating up big time, this could be an interesting, and possible, scenario.

Read more here…

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