An interesting clip in BusinessWeek caught my eye this morning. The piece was titled “Ganging up on Google.” “Aw, poor Google,” I thought to myself, “who’d gang up on them?” They’re the company everyone seems to love to hate these days, unless of course, your site ranks well for targeted phrases and you own a little boatload of their stock.

Yet, like any giant, they can only stay on top for so long. As marketers, I say we enjoy the ride while we can. Google provides great results for searchers and for the bottomline of businesses. Let’s stop picking on them and focus on the real matters at hand.

A goldfish walks into a bar and looks at the bartender. The bartender asks, “What can I get you?” The goldfish says, “Water.”

In real life, it seems like a simple concept, doesn’t it? A goldfish wants water. The bartender is an idiot. Yet how many times have you gone to a website, typically as the result of clicking on a search result, expecting to be served what you want yet find yourself fishing around (sorry about the pun) the site to get it.

This post by Single Throw’s Caryl Felicetta is featured today on Revenews.com. Click here to read on…

Google enters the fray with their own spin on the finance portal. Some like it, some don’t. Find out what industry pundits are saying…

read more digg story

Godin had a good example today of how NOT to do business. Well worth sharing a second post today.

It’s a quick read, check it out.

We tell our customers all the time that every contact point is key. While they may have minimum sales on this site, there’s better ways of telling a customer. Customers should know that before they shop. At minimum, they certainly should be told nicely at purchase time.

Essentially this company has made a business decision that $12.95 is the minimum worthwhile purchase for them. That’s a shame. There’s lots of other sites out there willing to sell the same without asking them to fill their basket. eBay has tons of them.

I wonder how many others went and tried this out. They’ll likely have more abandoned carts today then they’ve ever had. Or maybe not.

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