“Knowledge is power” is an adage that has been instilled in us since birth. But, is there such a thing as too much knowledge?  Back when times were simpler, televisions only had thirteen channels, local calls required a mere seven digits and only mind-readers were privy to the innermost thoughts of others.  You could never have access to too much knowledge. In the age of tweets, knowledge is an abundant commodity.  Free-flowing tweets on Twitter, blog posts, podcasts, social bookmarking and Facebook updates have led to a deluge of useful and useless knowledge merged together into an enormous ever-evolving amorphous lump of information. Read more >>

I’ve always envied those that can speak multiple languages. To be able to communicate with someone in their native language must create an amazing connection. I studied intricacies of the Spanish language all through high school, conjugating verbs and identifying when to use the masculine “EL” versus the feminine “LA.” After four years of studying this, I embraced the Spanish speaking population with an impressive ability to converse, as long as the conversation didn’t require me to say anything aside from. “¿Como se llama? Me llamo Larry. Mi lápiz es grande y Amarillo.” (How are you? My name is Larry and my pencil is big and yellow.) Read more >>

President Obama used it to get elected. Dell will recruit new hires with it. Microsoft’s new operating system borrows from it. No question, Facebook has friends in high places. Can CEO Mark Zuckerberg make those connections pay off?

Social media powerhouse Facebook is the clear front-runner in the social networking space. Read more >>>

Attracting Customers the New Old Fashioned Way.

As I sit here preparing to write another article outlining the fall of the local Yellow Page directory, a call comes into my office and is routed to one of our Internet marketing consultants. The caller is interested in learning more about our Internet marketing services. Potential leads calling my office is a fairly common occurrence, what’s uncommon about this particular caller is the way in which he found us - the local Yellow Pages. Talk about timing, I didn’t even realize we were in the Yellow Pages!

So, does this change my opinion of the big yellow lug? No.

The Yellow Page directory is a paper dinosaur and not long for this world. Yes, we did get a lead from it today, one lead, not a very good one and the first lead from the yellow book in seven years!

Read More >>>

As a marketing author I tend to be hyper-aware of the marketing surrounding me. From the minute I entered Giants stadium my mind switched to overload. Talk about marketing noise! Everything is sponsored from the tickets to the garbage cans.  If they can squeeze someone’s logo on it they will.

Easily there were hundreds of sponsor companies marketing throughout the stadium, so why can I only remember two?  Read more…