Source: Mashable.com

Google’s privacy update kicked off on March 1, with some users having concerns for what that could mean for how they use Google products. Google has decided they will integrate their 70 privacy settings into one document which they say will be easier to understand and that the essence of its privacy controls are not changing. This means that Google needed to grant itself permission to sync all its products together for the future.

Google’s products will still look and function the same but they will now do things such as sync your calendar with your Gmail contacts. You will also be seeing a lot more ads tailored to you. If you are researching car dealers in your area, Google will now show ads that relate to certain car brands you’ve searched for. Google is no longer the same for every user, it is made to be specific for each individual.

Some users are skeptical whether or not this is invading their privacy. Google is adamant about not sharing your information with advertisers but it will now use your information in conjunction with the ads that Google has already purchased.

To learn more about Google’s privacy update click here.