Social Media Networks such as Twitter, Instagram and Google+ are known for using hashtags to group messages that mention a specific word or phrase. This is a great marketing tool for businesses to track what customers are saying about their brand. With the new changes being made to Facebook Graph Search and the updated Newsfeed, Facebook has recently considered incorporating hashtags as well.
Hashtags, the new SEO for Facebook
Hashtags, as seen on other social media networks, optimize words or phrases that are meant to draw users’ attention. Using certain hashtags for your business will provide the search engine optimization for your content to appear to the right users. Hashtags will allow your business to show up for people that have similar interests and demographics to the topics being discussed. For example, if your business is a Burger Restaurant, you could hashtag #TheBestBurgers to motivate users to mention your business. If a user is searching for a burger restaurant in the area, your business may show up!
Improve Graph Search
The introduction of Facebook’s Graph Search has changed the way users search on Facebook. Graph Search allows users to search based on their likes and the likes of their friends. Since the “Like” is so common, with people liking as many pages as they want quickly, search results may not always appear accurately. Hashtags can help businesses reach users who are interested in their brands and provide more precise results for users. This is a win-win for businesses and users!
The Easy Way to Provide Feedback
As a user you can like a brand’s page, which allows you to like posts and comment on their page. Brands can filter what they want to show on their page, weeding out certain posts. With new changes to Facebook, following your brand’s hashtags is a simple way to get honest feedback from your users. Instead of having to go to your business’ page to post a comment, users can simply hashtag a word or phrase related to your brand. Businesses can participate in hashtag conversations that relate to their brand, whether it is about a topic or product that is relative.
Hashtags on Facebook can be great for your business, just don’t go hashtag overboard! This can be used as a great Internet marketing tool. Use simple but unique hashtags that users can remember, allowing them to hashtag easily. Hashtags show that other users are interested in a certain topic or brand because it took more time and effort than a “Like”.
Contact an Internet marketing consultant today to learn about the advantages of Facebook and social networking for your business.