How do you grasp your users’ attention? Visuals? Tips? How-To’s? Reposting content? There is a multitude of ways to present content on your business’ blog. With the emergence of new social media platforms, content can be displayed in a different way every time you write a blog post. Here are 4 steps to successful blogging for your business.
1. Variety in Content Style
Showing your content through different approaches is a great way to keep users viewing your blog. If a user sees an eye-catching picture or a list of points, they are more inclined to continue reading. For example, in a How-To post, pictures or a video showing steps may be more informative than a wordy post. Present content in a way that relates to your post and is engaging.
2. Optimize Your Content
Take advantage of search engine optimization. Make sure your business is optimizing the correct key words and phrases to show up in search engines. Consistency is important when optimizing. Double check your links to make sure users are being directed to the correct pages.
3. Blog now AND later
Out of sight, out of mind. The best way to stay on users minds is to frequently remind them who you are and why you are here. Blogging continuously throughout the month will help users stay engaged with your business’ content, driving more traffic to your website. Unique content will keep current users attracted and bring in new users.
4. Share Everywhere
Sharing links to your blog posts are a great and easy way to post on your pages such as Facebook and Twitter. Since blog titles are intriguing, posting links will make users wonder, “What is this post about?” This also attracts users who are on your social media sites back to your website. Post at different times and different days to see which provides the best feedback from users. Certain times may be more attractive to users than other times.
Make sure that content is engaging and is posted often. Blog posts should always somehow relate back to your business. It does not matter what format content is displayed in as long as you get the point across. The more unique, the better; pictures, videos, and how-to’s are great! SEO is key; make sure your key words and phrases are optimized and linked properly. To attract a larger group also post links to blog posts on your social media sites.
Contact an Internet marketing consultant today for more information on blogging for your business.