A number of businesses are on the fence about implementing social media into their internet marketing strategy, this Soshable article provides those businesses with 10 ways to put social media to work for your business and how to do it successfully. For more internet marketing advice please feel free to contact us!

Source: Soshable

Social media has emerged as the trendy marketing tool of the last few years. More and more, businesses are using it to promote their products in ways that combine the broadcasting potential of television and radio and combine it with the conversational messaging of word-of-mouth marketing. And yet many still have trouble integrating the day-to-day affairs of running a business with the networking in social media.

It sounds odd, but social media is the enigma that works much better in reverse. Unlike other forms of promotions, it’s something that requires constant interaction to be effective. You can shoot a television ad and have it run for months. You can have your site optimized for search and let an SEO firm continue to build links without your own attention paid to it. You can build banner ads, record radio spots, and have print ads built, all of which do not require daily activity.

Social media is the rebel. It must be nurtured. The best way to do so is to combine activities and make it an essential activity on a daily basis. To do so, you must have some structure about what you’re wanting to do and how you want to do it. Checking your Facebook page daily is not enough.

Every day for the next 10, we will be expanding on individual items in the list. First, the overview:

Search for Opportunities

People display their needs and desires publicly on Twitter and Facebook every day. If they’re going to post on their Twitter feed that they “need a new car” and you’re a car dealer, shouldn’t you be paying attention to your local area?

Thank Your Customers By Name

Businesses that cater to a handful of customers a day can thank just about everyone. Those who deal with masses of customers such as restaurants will need to get a little more creative. Either way, you should be doing it and it takes no time at all to do so.

For the full article click here.

Internet marketing is an extremely popular way to promote your business, especially using social media. Some business who don’t have an internet marketing strategy or are new to the social media world struggle to get started. Social media success doesn’t happen over night it is a long term commitment, this article provides a few great tips to help your social media accounts get seen.

Source: HubSpot Blog

I can’t even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that they’re impossible to find! If social media is supposed to make it easy for your fans, prospects, and customers to connect with you, shouldn’t it be easy for them to find you there in the first place? And a lot of times, it isn’t because the particular subject doesn’t have social media accounts set up. It’s simply because they’re not promoting the presence they have!

Once you’ve created your social media accounts and optimized your profiles, the next step is to promote them and increase your reach. Don’t miss out on these 5 simple places to promote your presence. It’s as simple as adding social media follow links and buttons, but you’d be surprised how often this low-hanging fruit gets neglected…

5 Places to Promote Your Social Media Presence

1. On Your Blog: Considering it’s such a hub for new activity and fresh content for many websites, your blog is often the first place people will look to see if you’re on social networks like Facebook, Twitter, LinkedIn, etc. Add easy-to-find follow buttons to the sidebar of your blog. If you don’t have a business blog but still maintain a social media presence, consider adding these follow buttons to your homepage instead.

2. On Your “About Us” Page: The “About Us” page on your website is another logical place to promote your presence. Frequently visited by new site visitors and often a destination page for media professionals and bloggers looking for more information about your company, products, and services, your website’s “About Us” page is an obvious choice for the promotion of your social presence.

3. In Your Emails: These days, email and social media should go hand in hand. Include small follow buttons or links in the footer of your email sends to encourage email recipients to connect with you in social media.

For the full article click here.

Single Throw Internet Marketing announces the launch of the new Holman Infiniti site, complete with the Single Throw^SM exclusive Dealer Content Management System

Wall, NJ—August 18, 2011—The brand new Holman Infiniti site, www.holmaninfiti.com, has launched. Holman Infiniti chose to use Single Throw after another dealer in the Holman Auto Group received successful results with their car dealer website and Internet marketing.

Replete with all the trimmings, the Holman Infiniti’s new auto dealer website has been fully search engine optimized, redesigned, and outfitted with all the latest technology, including Single Throw’s latest version of their groundbreaking Dealer Content Management System.

For the full press release, click here.

Wall, NJ—August 12, 2011—Cars with all the trimmings—V8 engines, six speed transmissions, reclining rear seats, the newest hands-free technologies…drooling yet? And, to top it all off, they come with a price sticker that might just fall in the range of affordable.

Hyundai is redefining what it means to be a luxury car. They’re pulling luxury features and styling from the echelons of the overly wealthy and bringing them back down into the realms of the mostly affordable, all while ensuring Hyundai’s own promise of reliability. Brad Benson Hyundai in Monmouth Junction, NJ is one of the first Hyundai dealerships in the country to carry these cars in the showroom. To show them off properly, Brad Benson partnered with Single Throw^SM to design a complete dealership website and marketing scheme for the Hyundai Genesis and Equus.

Important enough to earn the coveted phrase “redefining luxury,” it wouldn’t do to slap an extra page on the pre-existing car dealer website, www.bradbensonhyundai.com. To appropriately address the earthquake these cars will send through the automotive world, the Internet Marketing Consultants at Single Throw created an entirely new auto dealer website.

To read the complete press release click here.

Facebook, being the most popular social networking site on the Internet, is great for staying in touch with friends and even making new ones. What some people don’t know is that Facebook can be great for business as well. Internet marketing becomes more popular daily as more companies, both big and small, have success with it. This Social Media Examiner article provides six habits that if done daily can greatly improve your chances for social media marketing success.

Source: Social Media Examiner

Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader. To reap these business-building benefits, the key is to develop daily habits.

The following list of six daily habits will keep you focused on what really matters when it comes to Facebook marketing: real fan engagement.

#1: Become addicted to solving problems

When you regularly solve problems and answer questions for your fans, you not only foster trust, but you also set yourself up as the go-to expert in your niche.

A surefire way to create engagement on your Facebook page is to regularly offer your expertise and insight. One great example of a master problem-solver is Facebook expert Mari Smith. Mari encourages her fans to ask questions on her Facebook page. Because she is quick to respond with valuable responses, she’s turned many Facebook fans into loyal followers and customers.

But she doesn’t stop there. Mari takes her support a step further by providing a resource center directly on her Facebook page. She continually keeps this resource link up to date and full of valuable information. As you can see in the image below, Mari has set up multiple info tabs including Changes, How To and Rules & Safety, all related to Facebook marketing.

#2: Talk to individual fans daily

I make it a habit to comment on other people’s posts 3-5 times each day. I do this because these comments are the real conversations that build relationships.

Taking a minute to comment on a fan’s vacation photos or adding my two cents to a peer’s recently posted video is my way of letting my fans and peers know that I genuinely am interested in what they are talking about online.

To check out what your fans are posting on their own pages or profiles, first check out which fans are posting on your page. When fans post on your page, you can click on their avatars and you will be taken to either their pages or profiles, depending on how your fans have posted on your page. You can then post on their pages (or if you are also a friend via their profiles, you can post on their profiles as well).

Here are a few tips when commenting on fans’ posts:

• - Use first names. When your fans know you are paying attention to them, they are much more likely to speak up and tell you what’s on their mind. Knowing what your fans are thinking is invaluable!
• - Be yourself. Talk to others in the same style you would talk to a friend over dinner. Before you click send, read your post and make sure it really sounds like you.
• - Be brief. If your post is too long, it will be overlooked easily. To get more people reading your post, get to the point faster.

For the full article, click here.

To learn more about social media marketing solutions or other Internet marketing solutions, visit this Internet marketing company’s website or click here to contact us!