Image source: Land-of-Web

Source: Link-assistant.com

When searching the Internet, it isn’t a surprise to see buttons on sites that encourage readers to “+1”, “Like”, or “Tweet” what they are reading.

Without these, it would be a challenge for your business’ pages to have any kind of social media exposure. And, some of these buttons are actually more valuable than you think.

For example, Google+ collects useful information about your target audience. What this means is anyone that clicks on the +1  button on your page is actually telling you exactly who they are. This is such an easy way to figure out who is interested in your products and services. Once you have seen the data you can really start using social networking for your business.

When viewing the data, if it shows that most of your users are male, between the ages of 25-34, for example, then you know this is the demographic that you want to target through social media sites such as Google+, Facebook, Twitter, and YouTube.

Click here to read the full article on how these social media buttons can effectively help your Internet marketing campaign.

Source: Social Media Examiner

When running a successful company, it’s important to have the best team of Internet marketers to build your brand’s online presence.

But, before you get ready to venture into the Internet marketing world, it is important that you know exactly how you want your brand to be represented and how Internet marketing consultants can be best utilized for your company.

Here are some tips that can help you create a successful Internet marketing campaign.

1.    Create a Social Style Guide – Know what your brand represents and what your audience is. For example, if you are a car dealership you will want to have a professional voice rather than if your company was a comedy club where it would be more relaxed and jovial.

2.    Define Social Goals – Keep goals in mind. What kind of presence do you want on Facebook? Do you want your fans engaging with your brand on your page? What kind of Internet marketing do you want to be involved in?

3.    Set Parameters and Grant Freedom – Once you have created a style guide and know what you want, allow the Internet marketing consultants to be creative and add some depth to your company’s presence.

4.    Have a Probationary Period – It is a good idea that the marketing consultants first submit their wall posts and responses to fans to you first, just so they get a better understanding exactly what you want them to say.

5.    Mandate Social Frequency – Make sure your fans are heard. Don’t leave a wall post unanswered, because nothing is worse than a company looking like it doesn’t care about what its customers have to say.

6.    Team Up – It’s best to have at least two people work on your Internet marketing campaign. One person should be social media savvy, while the other has traditional marketing skills. If you don’t have more than one set of eyes on this first, it shouldn’t be made public.

7.    Take Cues from the Pros – You can get some ideas from larger corporations such as Coca-Cola to get a sense what they are doing with their social media campaigns and get a one up on your competitors.

8.    Prepare to Answer Anything – There can be some irate customers out there, so make sure your team of Internet marketing consultants knows how to handle these customers effectively.

To read the full article and learn more from these tips click here.

Image source: Ghacks.net

Source: Social Media Examiner

Since the creation of Google+, Google has been making its search results more tailored to you. Recently, Google+ has introduced, “Search, Plus Your World”. These searches are now personalized based on your photos, posts and other interaction on your Google+ pages.

When signed into Google+, the search results are being customized to match your search history and interaction within this social media site. This now makes it essential to have a Google+ profile and business page for your company. Proactively using your business’ Google+ page and posting newsworthy content frequently is important so you can gain followers who will +1 your content. The more that your business is involved in this kind of social media, the more you will show up in search results.

Click here to read three steps on how to use Google+ effectively for your business.

Image source: Itinfoz.com

Source: Prtini.com

Social Media marketing has always been focused on what is important for their brand in the now. With Facebook’s new Timeline feature the past of a brand’s Facebook page is now more important than ever.

Timeline was made to focus on what has happened in the past, as well as the present and that is a great way for brands to market their company history and how they came to be.

Putting together your brand’s Timeline can take a lot of time, hard work and dedication to make it just right. This article shows you an easy way of getting a jumpstart on how to build a brand museum on Facebook.

To learn some tips how you can jumpstart your brand’s Timeline page, click here to read the article.

Source: Mashable.com

Google’s privacy update kicked off on March 1, with some users having concerns for what that could mean for how they use Google products. Google has decided they will integrate their 70 privacy settings into one document which they say will be easier to understand and that the essence of its privacy controls are not changing. This means that Google needed to grant itself permission to sync all its products together for the future.

Google’s products will still look and function the same but they will now do things such as sync your calendar with your Gmail contacts. You will also be seeing a lot more ads tailored to you. If you are researching car dealers in your area, Google will now show ads that relate to certain car brands you’ve searched for. Google is no longer the same for every user, it is made to be specific for each individual.

Some users are skeptical whether or not this is invading their privacy. Google is adamant about not sharing your information with advertisers but it will now use your information in conjunction with the ads that Google has already purchased.

To learn more about Google’s privacy update click here.