Pinterest has become a leading social network since its inception 2 years ago. It has recently been driving more referral traffic than Google+, LinkedIn and YouTube combined! Is your business using this social platform to your advantage? We have 4 tips on how to market your business with Pinterest.
1. Images are Important
Being a visual platform, the most important aspect of your social marketing strategy should focus on images. Be sure to pin unique and original images relating to your industry. Not only should you post images of your products, you should post images of your products in action. Consumers love to see how a product can be used.
2. SEO is Key
Pinterest has a simple search function which makes using keywords and phrases in your pins extremely important. When writing pin captions, and naming image files, use phrases that a person might use to search for your company. You will also want to make sure your pins are linking back to your website. While using a search engine optimization strategy with Pinterest may not help your company show up more often in search engine results, it will help pinners get back to your website easily.
3. Show your Presence
Pin, repin, comment, and like… often! Show your followers that you are active. Don’t only pin images relating to your company. Pin images that your followers may have an interest in and also relate to your company and products. Show followers you are not just a company, but a personality. Not every piece of content you pin should come from your website. Learn what your followers are interested in, that compliments your company, and pin away!
4. Making Connections
Pinterest should not be the only social media platform your company is using. Connecting your Pinterest account to your Facebook and Twitter gives you the option to display your pins with one click across all platforms. Using multiple social networks increases your following and shows that you are active.
Being a leader in visual social media, Pinterest is a great place for marketing your business. Let your existing customers know you are on Pinterest by telling them. Spread the word via social media and email marketing, and remember: pin, repin, comment and like. It’s as simple as that!